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Streaming Databases

Real-time applications are becoming the norm today. But building a model that works properly requires real-time data from the source, in-flight stream processing, and low latency serving of its analytics. With this practical book, data engineers, data architects, and data analysts will learn how to use streaming databases to build real-time solutions. Authors Hubert Dulay and Ralph M. Debusmann take you through streaming database fundamentals, including how these databases reduce infrastructure for real-time solutions. You'll learn the difference between streaming databases, stream processing, and real-time online analytical processing (OLAP) databases. And you'll discover when to use push queries versus pull queries, and how to serve synchronous and asynchronous data emanating from streaming databases. This guide helps you: Explore stream processing and streaming databases Learn how to build a real-time solution with a streaming database Understand how to construct materialized views from any number of streams Learn how to serve synchronous and asynchronous data Get started building low-complexity streaming solutions with minimal setup

Video Marketing Strategy

Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.

Forest and Stream