Hello My Name Is Love
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Hello, My Name Is Awesome
Author: Alexandra Watkins
language: en
Publisher: Berrett-Koehler Publishers
Release Date: 2014-09-15
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
The Day I Shot Cupid
Author: Jennifer Love Hewitt
language: en
Publisher: Hachette Books
Release Date: 2010-03-23
For any woman who has ever bought a self-help book and wondered why she bothered. (P.S. Now that I know he's just not that into me, where do I go from there? Yeah, thanks for that advice.) Jennifer Love Hewitt is a self-proclaimed "love-aholic" and hopeless romantic (her middle name is Love, after all!). She has been lucky and unlucky in love, and lived to tell -- and she's done it all in the spotlight. Much has been written about her love life--some true, most made up to sell magazines. Now Hewitt shares the real story of what she's learned navigating the dangerous dating waters. In The Day I Shot Cupid, Hewitt offers her hard-won wisdom and tells us how to embrace love with both feet on the ground. First, we have to shoot Cupid. We have to believe that happily-ever-after is hard work -- it's not all flowers and symphonies and floating hearts. Wise and wry and refreshingly honest, Hewitt talks about how to pick the right guy and how to know when to let the wrong ones go free, and she offers some surprising truths about the opposite sex. From twenty things to do after a breakup, to ten things to do before a date, to the perils of text flirting (Note: You are waiting. By the phone. For his response.), Hewitt uses stories and dating secrets to illustrate the idiotic, romantic, crazy, depressing, hilarious, awkward, glorious moments we all experience in relationships. Funny, quirky, and empowering, The Day I Shot Cupid deserves a place on every woman's nightstand, bookshelf, or coffee table, or tucked inside her oversized designer handbag.
Hello, My Name Is Awesome
Author: Alexandra Watkins
language: en
Publisher: Berrett-Koehler Publishers
Release Date: 2019-10-01
One of Inc. Magazine’s “Top 10 Marketing Books”: The “must-read” guide to naming products and businesses, updated with new stories and resources (Nir Eyal, author of Indistractable). Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. Watkins lays out in detail the elements of names that suit your target market and make people stop in their tracks and smile—and those that just make them scratch their heads and keep walking. In witty prose and with numerous examples, she reveals how entrepreneurs and businesses can come up with brand names that are evocative and memorable while also leaving room for long-term growth and larger possibilities, and avoid those that leave potential customers cold and are quickly forgotten. This extensively revised second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and new stories (of both hits and flops). Named a “Top 10 Branding Book” by Branding Journal, Hello, My Name is Awesome is the ultimate guide to naming your product or business. “Jam-packed with sound advice.” —Publishers Weekly