He Elegant Martini
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The Elegant Martini
Author: Kathleen D. Fish
language: en
Publisher: Andrews McMeel Publishing
Release Date: 1999-09
There was a time when elegant, coupled with martini, would have been redundant. When anyone who knew how to make a martini was upper crust, and anyone who knew how to swill a martini, deserved one. You had to be old enough, successful enough and dashing enough to serve one; pretty enough to accept it; and sophisticated enough to consume it. There was a look, a pace, a ritual and a message, and anyone who was anyone knew it.We like to pretend it was a simpler era, when ladies sipped tea and dames swilled vodka. Women threw more curves with their femininity than their feminism. It was a period when men and women wore hats; when a martini and a cigarette fit in one hand, leaving the other one free for meaningful conversation.Today, the martini once again reigns as the social standard, in supper clubs and martini bars across the country; where the elite, the not-so-elite, and the don't-care-about-elite meet to eat, drink, and greet Mary.We are pleased to continue the celebration with The Elegant Martini, as we present, in all their glory, some of the most popular martini recipes from across the country, as well as savory appetizers to accompany them -- all of which have been perfected and served by some of the most elegant establishments in the nation.Whether art imitates life or life mirrors art, America's love affair with the martini reflects the sampling of the 102 martini recipes to be enjoyed in The Elegant Martini.Martini recipes include a Chocolate Martini from Johnny Love's; the James Bond Martini of The Ritz-Carlton Bar; a Manhattan Martini from The Viper Room; The Peaches and Cream from Club XIX at The Lodge at Pebble Beach; and of course, the Ying and Yang Martiniat Inagiku.What's cooking? Tempting kitchen-tested recipes features such enticing appetizers as: Ceviche of Striped Bass and Scallops from the Compass Rose; Eggplant Caviar compliments of Bayona, and Lobster and Corn Fritters, a speciality of Arrows Restaurant.
Martini, Straight Up
Originally published in 1998. From its contested origins in nineteenth-century California; through its popularity among the smart set of the 1930s, world leaders of the 1940s, and the men in the gray flannel suits of the 1950s; to its resurgence among today's retro-hipsters: Lowell Edmunds traces the history and cultural significance of the cocktail H. L. Mencken called "the only American invention as perfect as a sonnet."
Utopian Images and Narratives in Advertising
Author: Luigi Manca
language: en
Publisher: Bloomsbury Publishing USA
Release Date: 2012-05-15
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection’s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.