He Brand Book
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Building the Athlete Brand
Author: Thomas van Schaik
language: en
Publisher: Taylor & Francis
Release Date: 2025-12-24
This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social media, athletes have moved to the centre of the sport business landscape, and this book introduces the skills in branding, marketing communications, and entrepreneurship that athletes and their advisors need to develop in order to stand out from the competition. Written by authors with decades of experience working in the sport business industry, including successful sport branding consultancy, this book takes the reader through the entire process of building an athlete brand, from goal-setting and strategic planning to managing brand identity and measuring success. It introduces the global branding ecosystem and the fundamentals of storytelling and narrative building, as well as how to navigate the rules and regulations of global sport business. This book also includes detailed guidance on managing an athlete brand across digital platforms and explores key contemporary issues such as Name, Image, and Likeness, athlete activism and social impact. This is an essential resource for any athlete looking to build and manage their personal brand and for all sport business and communications professionals working with athletes or sports organisations.
Brands and Branding
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
The Last Kind Words Saloon
Author: Larry McMurtry
language: en
Publisher: W. W. Norton & Company
Release Date: 2014-05-07
New York Times Bestseller Named one of the Best Books of the Year by the Seattle Times The Last Kind Words Saloon marks the triumphant return of Larry McMurtry to the nineteenth-century West of his classic Lonesome Dove. In this "comically subversive work of fiction" (Joyce Carol Oates, New York Review of Books), Larry McMurtry chronicles the closing of the American frontier through the travails of two of its most immortal figures, Wyatt Earp and Doc Holliday. Tracing their legendary friendship from the settlement of Long Grass, Texas, to Buffalo Bill's Wild West Show in Denver, and finally to Tombstone, Arizona, The Last Kind Words Saloon finds Wyatt and Doc living out the last days of a cowboy lifestyle that is already passing into history. In his stark and peerless prose McMurtry writes of the myths and men that live on even as the storied West that forged them disappears. Hailed by critics and embraced by readers, The Last Kind Words Saloon celebrates the genius of one of our most original American writers.