Hashtag Symbol
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Theory of the Hashtag
This is a short book about the most prominent sign of our times. The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate. With its help, statements are bundled together and discourse is organized and amplified around common buzzwords. This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate. Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing – two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.
Hashtags and Trade Marks
Author: Nazanin Aslani
language: en
Publisher: Edward Elgar Publishing
Release Date: 2024-02-12
This timely book examines the growing importance of hashtags both in online culture and within our digital society. Conducting a comparative analysis of legal strategies within the EU, Germany, and the United States, it aims to ascertain whether a fair balance currently exists between freedom of expression and competition in the treatment of hashtags as trade marks.
Man-Machine Interactions 6
This book includes a selection papers describing the latest advances and discoveries in the field of human-computer interactions, which were presented at the 6th International Conference on Man-Machine Interactions, ICMMI 2019, held in Cracow, Poland, in October 2019. Human-computer interaction is a multidisciplinary field concerned with the design of computer technology and, in particular, the interaction between humans (the users) and computers. Over recent decades, this field has expanded from its initial focus on individual and generic user behavior to the widest possible spectrum of human experiences and activities. The book features papers covering a variety of topics, which are divided into five sections: ‘human-computer interfaces,’ ‘artificial intelligence and knowledge discovery,’ ‘pattern recognition,’ ‘bio-data and bio-signal analysis,’ and ‘algorithms, optimization and signal processing.’ Presenting the latest research in the field, this book provides a valuable reference resource for academics, industry practitioners and students.