Harnessing The Power Of Analytics
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Harnessing the Power of Social Media and Web Analytics
Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.
Harnessing the Power of Analytics
This text highlights the difference between analytics and data science, using predictive analytic techniques to analyze different historical data, including aviation data and concrete data, interpreting the predictive models, and highlighting the steps to deploy the models and the steps ahead. The book combines the conceptual perspective and a hands-on approach to predictive analytics using SAS VIYA, an analytic and data management platform. The authors use SAS VIYA to focus on analytics to solve problems, highlight how analytics is applied in the airline and business environment, and compare several different modeling techniques. They decipher complex algorithms to demonstrate how they can be applied and explained within improving decisions.
Data Science and Big Data Analytics
Author: EMC Education Services
language: en
Publisher: John Wiley & Sons
Release Date: 2015-01-27
Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!