Handbuch Sprache Im Multimodalen Kontext
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Handbuch Sprache im multimodalen Kontext
Author: Nina-Maria Klug
language: de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date: 2016-09-12
Das Handbuch Sprache im multimodalen Kontext behandelt die Verwendungsweisen von Sprache in multisemiotischen Texten und kommunikativen Ereignissen. Dies sind Kontexte, in denen Sprachliches mit Bild, Ton, Typographie/Layout und anderen nonverbalen Zeichenressourcen kooperiert. Dabei entstehen musterhafte Verknüpfungen der Zeichenmodalitäten auf der inhaltlichen, formalen und funktionalen Textebene. Der Band ist dreiteilig angelegt: Zuerst eröffnet ein textwissenschaftlicher und semiotischer Teil die größeren Fragestellungen und Paradigmen einer multimodalen Beforschung von Sprache. Darauf systematisiert ein zweiter Teil die verschiedenen Methoden der Analyse von semiotisch komplexen Texten. Ein dritter Teil schließlich gibt Einblicke in ausgewählte multimodale Textsorten wie z.B. Werbeanzeige (Printtext), Popsong (Audiotext), Nachrichtenfilm (audiovisueller Text) und Website oder Social Media (elektronischer Text).
Multimodality
Author: Janina Wildfeuer
language: en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date: 2019-11-18
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.
The Ethics of Humour in Online Slavic Media Communication
The Ethics of Humour in Online Slavic Media Communication is devoted to research on how the rules of humour used online media are changing and how these changes rearrange the traditions of speech interaction in media communication. The authors of the book are experienced researchers in the field of Slavic media linguistics and represent five neighbouring countries: Russia, Belarus, Lithuania, Slovakia, and Poland. The research in the volume is based on the data from Slavic languages. The diversity and, at the same time, relative proximity of Slavic languages make it possible to put separate studies into a wider comparative context, in order to reveal the general and ethno-cultural patterns in using means of communicative etiquette; it helps define the ethno-cultural factors behind the formation of such means. Speech practice of humour creation shows the creative potential of all languages, including the ones with a small number of speakers – Slovak and Belarusian, which have the status of state languages, but are strongly influenced by international languages (English and Russian). This volume is a valuable resource for researchers in the field of Slavic studies.