Handbook On Public Diplomacy
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Handbook on Public Diplomacy
This Handbook provides a contemporary perspective on public diplomacy scholarship and practice, showcasing the growing diversity of the field. Expert contributing authors identify the challenges involved in implementing successful public diplomacy, and analyse how to effectively measure and evaluate programs to determine best practices.
Routledge Handbook of Public Diplomacy
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.
The Oxford Handbook of Modern Diplomacy
Author: Andrew Fenton Cooper
language: en
Publisher: Oxford University Press
Release Date: 2013-03-28
Including chapters from some of the leading experts in the field this Handbook provides a full overview of the nature and challenges of modern diplomacy and includes a tour d'horizon of the key ways in which the theory and practice of modern diplomacy are evolving in the 21st Century.