Handbook Of Research On The Platform Economy And The Evolution Of E Commerce
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Handbook of Research on the Platform Economy and the Evolution of E-Commerce
In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.
Handbook of Research on Social Impacts of E-Payment and Blockchain Technology
The social landscape is undergoing a global change with the emergence of e-payment and blockchain technology. This new technology changes the ways in which consumers and businesses interact with each other. This dynamic offers both opportunities and challenges to the socioeconomic landscape. It is important to understand the strategies, opportunities, and challenges contained in the e-payment and blockchain sector. The Handbook of Research on Social Impacts of E-Payment and Blockchain Technology is a comprehensive reference source that examines the strategies, opportunities, and challenges contained in the value creation of e-payment and blockchain technology, which lead to economic and social progression. Further delving into topics such as mobile financial services, technopreneurship, and cryptocurrencies, this dynamic resource is essential for students, academicians, entrepreneurs, corporate managers, business executives, researchers, blockchain professionals, technologists, systems engineers, policymakers, and government officials.
Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications
Recently, there has been an increase in the number of e-commerce users. This has caused online shopping to become a new and challenging market for e-commerce vendors. Security, inventory management, reliability, and performance of e-commerce websites are a few of the challenges associated with the rising popularity of e-commerce. On a daily basis, millions of e-commerce transactions are taking place. This generates a huge amount of data that can be used to solve the various challenges of e-commerce. Further study on how this data can be used to address these issues is required to propel businesses forward. Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications shares experiences and research outcomes on all aspects of intelligent software solutions such as machine learning, nature-inspired computing, and data science for business-to-consumer (B2C) e-commerce. By looking at the exponential growth of the e-commerce market and its popularity, this book also focuses on the current issues, solutions, and future possibilities in the B2C model of e-commerce. Covering a range of critical topics such as online shopping, supply chain management, and blockchain, this reference work is ideal for academic scientists, data scientists, software developers, business experts, researchers, scholars, practitioners, academicians, instructors, and students.