Handbook Of Research On Iot Digital Transformation And The Future Of Global Marketing
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Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
Handbook of Research on Diversity and Gender Differences in Spiritual Experiences
In society, diversity is often complicated by the considerations of the intersections of gender and religion. Given that religion is particularly shaped by and intertwined with its social context, as well as constructed by social actors through social relations in complex ways, the conversations of the intersectionality of diversity with bias to gender, sex, and religion are also clearly socially located. This social location as well includes spatial location, which is continuously changing geographies and is also linked to shifting demographics with its dynamics of the complex picture of new diversity. The Handbook of Research on Diversity and Gender Differences in Spiritual Experiences discusses diversity in multidimensional perspectives such as religion, gender, sex, the degree of acceptance in the public sphere, the ideological commitment to values of diversity, and the increasing scope of acceptability of multiple layers of diversity in society. It further interrogates how religious diversity manifests itself in society, how it provides sites for political contestation and stratification as well as inclusion and exclusion, how it affects other social dimensions, and how to respond to it in the effect toward a more peaceable and just society. Covering topics such as gender discrimination, religious identity, and spiritual needs, this major reference work is a comprehensive resource for leaders of religious and related organizations, theological scholars, students and educators of higher education, government officials, business leaders and managers, librarians, researchers, and academicians.
Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism
"This book is aimed at researchers who want to improve their understanding of the strategic role of new digital technologies in the field of cultural tourism, offering innovative research results within the scope of the interdisciplinary cross between Digital Communications, Internet of Things, and Cultural Tourism"--