Handbook Of Research On Information Communication Technology Policy Trends Issues And Advancements

Handbook of Research on Information Communication Technology Policy: Trends, Issues and Advancements

The Handbook of Research on Information Communication Technology Policy: Trends, Issues and Advancements provides a comprehensive and reliable source of information on current developments in information communication technologies. This source includes ICT policies; a guide on ICT policy formulation, implementation, adoption, monitoring, evaluation and application; and background information for scholars and researchers interested in carrying out research on ICT policies.

Handbook of Research on Information Communication Technology Policy

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.