Handbook Of Developments In Consumer Behaviour
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Handbook of Developments in Consumer Behaviour
Author: Victoria Wells
language: en
Publisher: Edward Elgar Publishing
Release Date: 2012-01-01
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
Handbook of Research on Managing and Influencing Consumer Behavior
Author: Kaufmann, Hans-Ruediger
language: en
Publisher: IGI Global
Release Date: 2014-10-31
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
The Elgar Companion to Consumer Behaviour and the Sustainable Development Goals
Author: Lucia Reisch
language: en
Publisher: Edward Elgar Publishing
Release Date: 2025-05-14
In light of the re-evaluation of the UN Sustainable Development Goals (SDGs), this timely Companion adopts an interdisciplinary approach to provide key insights on important topics, including sustainable food consumption and the mitigation of food waste.