Hallmark Movies
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The Hallmark Channel
Originally known as a brand for greeting cards, Hallmark has seen a surge in popularity since the early 2010s for its made-for-TV movies and television channels: the Hallmark Channel and its spinoffs, Hallmark Movie Channel (now Hallmark Movies & Mysteries) and Hallmark Drama. Hallmark's brand of comforting, often sentimental content includes standalone movies, period and contemporary television series, and mystery film series that center on strong, intuitive female leads. By creating reliable and consistent content, Hallmark offers people a calming retreat from the real world. This collection of new essays strives to fill the void in academic attention surrounding Hallmark. From the plethora of Christmas movies that are released each year to the successful faith-based scripted programming and popular cozy mysteries that air every week, there is a wealth of material to be explored. Specifically, this book explores the network's problematic relationship with race, the dominance of Christianity and heteronormativity, the significance placed on nostalgia, and the hiring and re-hiring of a group of women who thrived as child stars.
Critical Perspectives on the Hallmark Channel
This multinational, multidisciplinary collection of essays focuses on Hallmark Channel movies and Hallmark’s position in the changing North American media landscape. This book covers the ‘Countdown to Christmas’ offerings, year-round productions, made-for-TV mysteries and romances, Hallmark’s use of specific filming locations, and its relationship to viewer desires. Chapters examine Hallmark’s position in a changing sociopolitical context and the tensions the company must navigate in creating more “progressive” content; they discuss issues of gender, race, sexuality, and place, as well as analyzing the extensive ranges and reactions of social media participants and interrogating the nature of Hallmark’s popularity. Suitable for scholars and students of film and tv and popular culture studies, this is a multifaceted look at both Hallmark and its viewers at a particular moment of Hallmark’s market dominance.
TV’s American Dream
Author: Barbara Selznick
language: en
Publisher: Bloomsbury Publishing USA
Release Date: 2025-01-23
TV's American Dream examines how the U.S. television industry in the 2010s pursued audiences whose ideas about hope, fairness, work, and economic class were shaped by the Great Recession. While Americans navigated the trauma of the economic meltdown, the television industry faced growing pressure stemming from new program distribution and viewing methods, increasingly fragmented audiences, shifts in methods of advertising, and regulatory changes. To cut through the clutter of television content to appeal to elusive viewers, television programming reimagined some of the traditional representations of the American Dream and continued to bolster others. Exploring shows on different platforms from legacy networks to Netflix, Selznick takes a deep dive into representations of the American Dream on television. Each chapter of this book focuses on a particular strategy mobilized in the second decade of the new century to speak to audiences about their expectations for and concerns about the Dream. Bringing together research on industrial practices with an examination of sociocultural context, TV's American Dream demonstrates how interconnected forces give rise to the television programs that reinforce and redefine audiences' ideas about the world in which they live.