Green Purchase Behaviour A Theory Of Planned Behaviour Perspective
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Green Marketing Perspectives
Demonstrating the profound impact of the Green Concept's emergence, and how companies are altering their marketing strategies to leverage green and sustainable messaging, this work presents real cases from around the world and how they are used for business success.
Proceedings of the International conference of Economics Business and Economics Education Science (ICE-BEES-24)
Author: Kris Brantas Abiprayu
language: en
Publisher: Springer Nature
Release Date: 2024-10-02
This is an open access book. ICE-BEES 2024 is a refereed conference organized by Universitas Negeri Semarang, Indonesia in collaboration with University Teknologi MARA, Malaysia and Diponegoro University, Indonesia. The conference will be held from 12th to 13st June 2024 at Oak Tree Hotel, in Semarang City, Central Java Province, Indonesia.
Green Innovations for Industrial Development and Business Sustainability
Focusing on the business implications of green innovation, this book describes the sheer impact, spread, and opportunities arising every day, and how business leaders can implement green innovative practices today to realize tangible as well as intangible business advantages in the future. Green Innovations for Industrial Development and Business Sustainability: Models and Implementation Strategies works as a guide for green innovation that focuses on enterprise applications for those tasked with leveraging green practice adoption to enhance the productivity of their organization. The book offers the ability to understand the latest developments in green innovations and their business applications along with their implications in various domains from manufacturing to marketing. Front-line decision-makers can use this book as a practical guide for capitalizing on the latest green practices, adoptions, and transformations. Researchers, business leaders, postgraduate, and graduate students will find this book useful with its presentation of state-of-the-art research together with the current and future challenges of building green practice models and applications for organization and business operations.