Governance In The Age Of Gen Ai
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Governance in The Age of Gen AI
Board members and management need to understand how generative AI impacts their business and the industry, and what strategic choices will enable them to exploit the opportunities and manage the challenges. In Governance in The Age of Gen AI, authors Ashwin Rangan and Dean A. Yoost present twelve vantage points on generative AI. Beginning with a discussion of the new foundation of artificial intelligence, market, and competitive analysis, and the technology and AI infrastructure requirements, the chapters move to the criticality of data governance, and hallucinations, prompt engineering, and retrieval-augmented generation. Rangan and Yoost then transition to the critical roles and skills development, managing the risks, and testing, evaluation, and measuring the success, as well as software development and system integration, creating the strategy, and the board’s governance in the age of AI. It closes with perspectives on what is likely to be next. The handbook serves as a guide for directors and management, offering a practical lens to the most important questions and emerging challenges with generative AI. In an easy-to-read and understandable format, it offers information about the fundamentals of AI, and it tells how to stimulate creative and critical thinking in the boardroom. The power of generative AI is just beginning to be recognized and valued. Board members and executives need to be fully informed to get their organizations on top of the wave.
Governance in The Age of Gen AI
Board members and management need to understand how generative AI impacts their business and the industry, and what strategic choices will enable them to exploit the opportunities and manage the challenges. In Governance in The Age of Gen AI, authors Ashwin Rangan and Dean A. Yoost present twelve vantage points on generative AI. Beginning with a discussion of the new foundation of artificial intelligence, market, and competitive analysis, and the technology and AI infrastructure requirements, the chapters move to the criticality of data governance, and hallucinations, prompt engineering, and retrieval-augmented generation. Rangan and Yoost then transition to the critical roles and skills development, managing the risks, and testing, evaluation, and measuring the success, as well as software development and system integration, creating the strategy, and the board's governance in the age of AI. It closes with perspectives on what is likely to be next. The handbook serves as a guide for directors and management, offering a practical lens to the most important questions and emerging challenges with generative AI. In an easy-to-read and understandable format, it offers information about the fundamentals of AI, and it tells how to stimulate creative and critical thinking in the boardroom. The power of generative AI is just beginning to be recognized and valued. Board members and executives need to be fully informed to get their organizations on top of the wave.
Brand Persona in the Age of Gen-AI. Safeguarding Persona, Authenticity, Ethics, and Trust in AI-Driven Branding 2025
Author: Shilesh Karunakaran, Prof Dr Punit Goel
language: en
Publisher: YASHITA PRAKASHAN PRIVATE LIMITED
Release Date:
PREFACE In a world where digital transformation is not just a strategy but a survival imperative, brands are no longer built solely through human creativity—they are increasingly shaped, influenced, and projected by intelligent machines. The evolution of Generative AI (Gen-AI) technologies has ushered in a new era in branding, one where synthetic content, algorithmic personas, and automated engagements are becoming the norm. While these innovations offer unprecedented scale and personalization, they also raise critical questions about authenticity, ethics, and trust. This book, Brand Persona in the Age of Gen-AI: Safeguarding Persona, Authenticity, Ethics, and Trust in AI-Driven Branding, is our attempt to explore and address these pressing challenges. As professionals and researchers with experience in brand strategy, AI integration, and ethical technology governance, we—Shilesh Karunakaran and Prof. Dr. Punit Goel—bring together a multidisciplinary perspective to examine how AI is reshaping brand identities, consumer perceptions, and the ethical boundaries of digital engagement. We believe that the essence of a brand—its persona—is not merely a construct of logos, colours, and slogans, but a deeply human narrative built on emotion, experience, and trust. The rise of AI-generated personas, deepfakes, synthetic influencers, and automated brand voice requires us to ask: How do we ensure the continuity of brand authenticity in this new landscape? How do we guard against erosion of consumer trust when interactions are no longer human-to-human, but human-to-machine? How can organizations build scalable, yet ethical brand architectures powered by AI? This book presents a framework that blends theoretical insights, real-world case studies, ethical guidelines, and practical strategies to help brand leaders, marketers, technologists, and policymakers navigate the complex terrain of Gen-AI branding. From the psychology of trust to regulatory implications, from AI brand governance to consumer perception modelling, we traverse a wide spectrum of ideas with one central mission—to safeguard the soul of the brand in an age where artificial intelligence often wears the mask of authenticity. We invite you to join us on this exploration—not just as readers but as collaborators, thinkers, and changemakers—so we may collectively define the next frontier of branding that is not only intelligent, but also responsible, transparent, and profoundly human. Authors