Gma Public Affairs Yumi Ballarta

Small Business and Innovation

The Swimsuit Issue and Sport

This study of the Sports Illustrated swimsuit issue demonstrates how the magazine encourages individual and institutional practices that create and maintain inequality. Laurel Davis illustrates how the interactions of media production, media texts, media consumption, and social context influence meaning. Individuals' interpretations of and reactions to the magazine are influenced by their views about gender and sexuality, views that have been shaped by their social experiences. Based on extensive interviews with Sports Illustrated producers and consumers, as well as analysis of every swimsuit issue from the first in 1964 to those of the 1990s, the book argues that Sports Illustrated uses the swimsuit issue to secure a large male audience by creating a climate of hegemonic masculinity. This practice produces considerable profit but on the way to the bank tramples women, gays, lesbians, people of color, and residents of the postcolonialized world.

Sports Illustrated Swimsuit

A WORLDWIDE PHENOMENON The Sports Illustrated Swimsuit Issue has captured imaginations for 50 years with its annual celebration of the world's most exquisite bodies. From cover girls Christie Brinkley to Heidi Klum to Kate Upton, this yearly publishing sensation has launched the careers of so many supermodels. Elle, Tyra and Brooklyn have become household names. In Swimsuit: 50 Years of Beautiful, SI reveals the inside story of how what began as an eight-page travel piece has emerged as one of the most powerful--and hotly anticipated--media events of the year, with a global audience of more than 70 million. This alluring anniversary edition features: Star athletes in swimsuits The magic of bodypainting Never-before-seen outtakes All the iconic covers Every model who has graced the issue is here, from Cheryl Tiegs in her fishnet suit to Kathy Ireland and her record 12 appearances. Swimsuit: 50 Years of Beautiful is the definitive account of an extraordinary publication illuminated by hundreds of unique and breathtaking photographs--stunning women in captivating poses in exotic locales. Beautiful.