Glow Recipe
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The Ultimate Beauty Career Guide
Author: Yellowbrick Learning
language: en
Publisher: Yellowbrick Learning
Release Date: 2023-08-29
The Ultimate Beauty Career Guide Discover your skills and interests to help you determine your beauty career goals with this career guide and career prep exercises. Beauty is one of the most consistent industries in revenue and expansion. The market has shown a unique ability to rebound in periods of global economic crises, even expanding to new categories including oral and body care, genderless cosmetics, and wellness. During the Covid19 pandemic, it was one of few markets to experience substantial growth in value. Revenue increased by $28 billion between 2020 and 2021. The beauty industry employs over 670,000 people in the U.S., and the job market is projected to grow 19% by 2030. What are those jobs and how do you get started in the industry? To help you determine and achieve your beauty career goals, we have created this comprehensive guide. Yellowbrick’s Ultimate Beauty Career Guide is your source to discover jobs and learn entry points into the beauty industry. In this guide, you can begin to explore the beauty jobs that drive the beauty market, then search for your perfect beauty career by area of interest, skills, companies, or industry experts. Learn about your skills and interests, and articulate them confidently to identify career options within the beauty industry that you might pursue. Then, implement a successful strategy to attain your desired career outcomes. In this guide you’ll find the following information: · Overview of the beauty industry · Future of the beauty market · Beauty Career Library · Career Planning Strategy to get into the beauty industry You’ll also find simple exercises that help you: · form a career planning strategy to get into the beauty industry · find your passion in beauty and identify an area of interest to pursue · learn the beauty industry through top brands and its key players · identify your skills and match them to a beauty area of interest Whether you’re a novice, a student, or a professional, you can further your professional path through this guide that will help you begin understanding the beauty opportunities available, as well as the skills and qualifications you need to succeed. About Yellowbrick.co Yellowbrick.co is on a mission to inspire the next generation to pursue a career that aligns their talents and passions with the universities and brands they know and trust. Working in partnership with the world’s leading universities, brands and industry experts, Yellowbrick creates learning experiences that help tomorrow’s leaders discover and pursue career paths in growing global industries that align with their passions, including fashion, sports, beauty, music and media.
Social Media Marketing
Author: Tracy L. Tuten
language: en
Publisher: SAGE Publications Limited
Release Date: 2023-11-22
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Behind the Buy
Author: Soumaya Askri, Qian Long Kweh, Zakariya Chabani, Jawad Asif
language: en
Publisher: Notion Press
Release Date: 2025-09-21
Unlocking Brands, Shaping Behaviors: A Casebook on Contemporary Consumer Realities From cult-favorite skincare lines and legacy footwear brands to green architecture and digital learning platforms, this book delves into twenty vivid case studies that reflect the evolving relationship between brands, values, and modern consumers. Drawing on real-world business scenarios across the MENA region and beyond, each chapter combines strategic insights with cultural context to reveal how trust, identity, and technology influence buying behavior and brand loyalty. Whether you’re a business student, marketing professional, or curious reader, this collection offers a fresh lens on what it means to connect, innovate, and lead in today’s experience-driven economy.