Glocalization

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Handbook of Culture and Glocalization

Author: Roudometof, Victor N.
language: en
Publisher: Edward Elgar Publishing
Release Date: 2022-05-17
Discourse-based approaches to studying organizations have grown in significance over the last 25 years. This accessible and insightful book exemplifies how to use a discursive approach to study organizations. By drawing on her own empirical research, Cynthia Hardy aligns key theoretical assumptions with a range of case studies to demonstrate the value and adaptability of a discursive approach.
Glocalization

This book seeks to provide a critical introduction to the under-theorized concept of Glocalization. While the term has been slowly diffused into social-scientific vocabulary, to date, there is no book in circulation that specifically discusses this concept. Historically theorists have intertwined the concepts of the ‘global’ and the ‘glocal’ or have subsumed the ‘glocal’ under other concepts – such as cosmopolitanization. Moreover, theorists have failed to give ‘local’ due attention in their theorizing. The book argues that the terms ‘global’, the ‘local’ and the ‘glocal’ are in need of unambiguous and theoretically and methodologically sound definitions. This is a prerequisite for their effective operationalization and application into social research. Glocalization is structured in two parts: Part I introduces the term, seeking to provide a history and critical assessment of theorists' past use of glocalization and offering an alternative perspective and a clear, effective and applicable definition of the term, explaining the limitations of the term globalization and the value of defining glocalization. Part II then moves on to illustrate how the concept of glocalization can be used to broaden our understanding and analysis of a wide range of issues in world politics including the 21st century culture of consumption, transnationalism & cosmopolitanism, nationalism, and religious traditions. Utilizing a wide range of historical, ethnographic and real-life examples from various domains this work will be essential reading for students and scholars of Globalization and will be of great interest to those in the field of Global, Transnational and Cosmopolitan Studies.
Globalization/Glocalization: Developments in Theory and Application

In the immense literature on globalization, the work of Roland Robertson stands out. In particular, his insistence that globalization manifests itself primarily as glocalization, the simultaneity of the global and the local, of homogenization and heterogenization continues to influence how a wide variety of observers understand the process, including those who contest it. In honour of Robertson’s lifetime contributions, this volume brings together a set of essays that demonstrate the cogency of his approach, point out directions in which it can be further developed, and illustrate the insight it can provide in topics as varied as religion, football, wine, morality, and UFOs. Contributors include: Peter Beyer, John Boli, Didem Buhari Gulmez, Rebecca Catto, Richard Giulianotti, Ulf Hannerz, David Inglis, Paul James, Habibul Haque Khondker, Anne Sophie Krossa, Frank Lechner, Kristian Naglo, John H. Simpson, Manfred B. Steger, and George M. Thomas.