Getting To Scale Easyread Large Bold Edition
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Getting to Scale (EasyRead Large Bold Edition)
Ben & Jerry's. Stonyfield Farm. The Body Shop. Tom's of Maine. All leaders in the socially responsible business movement-and all eventually sold to mega-corporations. Do values-driven businesses have to choose between staying small, selling off, or selling out? Jill Bamburg says "no." Based on intensive interviews with more than 30 growth-oriented, mission-driven entrepreneurs, including American Apparel, Give Something Back, Wild Planet Toys, Organic Valley Family of Farms, and Village Real Estate. Her book explodes the myths of scale from both ends of the spectrum. She debunks both the limiting "small is beautiful" approach as well as the "you have to sell out to grow" mandate.
Getting Green Done (EasyRead Large Bold Edition)
Auden Schendler serves as the sustainability director of the Aspen Skiing Company, which operates the Aspen/Snowmass resort complex in Colorado. He discusses his successes and failures in promoting sustainability to illustrate the lessons he has learned. Proving refreshingly open, Schendler criticizes his colleagues, including his previous CEO, who told Schendler he could introduce a green initiative only "over my dead body." Schendler calls for transparency and an end to greenwashing, demanding that corporations, nonprofit organizations, and governmental bodies clarify which sustainability projects work and which do not, and pursue the ones that make a difference. getAbstract recommends this valuable guide to executives, government leaders and concerned citizens who want to take meaningful action against global warming.