Getting Real
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Getting Real
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
Getting Real
Everyone values honest communication, yet few people possess the requisite skills in both their personal and professional lives. Susan Campbell provides simple yet practical awareness practices — culled from her thirty-five-year career as a relationship coach and corporate teamwork consultant — that require individuals to ?let go? of the need to be right, safe, and certain. Such questions as ?In what areas of my life do I feel the need to lie, sugarcoat, or pretend?? help guide the reader toward self-realization. Ten truth skills teach readers to let their real personalities shine through.
Getting Real
The author of "The Couple's Journey" presents ten truths one must master to live an authentic life. These simple yet practical awareness practices--culled from Campbell's 35-year career as a relationship coach--require individuals to "let go" of the need to be right, safe, and certain.