Get To The Point Sharpen Your Message And Make Your Words Matter By Joel Schwartzberg
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Get to the Point!
Author: Joel Schwartzberg
language: en
Publisher: Berrett-Koehler Publishers
Release Date: 2017-10-16
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
Get to the Point!, Second Edition
Author: Joel Schwartzberg
language: en
Publisher: Berrett-Koehler Publishers
Release Date: 2025-06-17
Deliver razor-sharp points in all of your work communications! This updated classic enables you to captivate any audience, create meaningful impact, and make your words matter. Every time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicators-regardless of their purpose or position-know their points, have true points, or even understand what a point is, rendering themselves pointless. In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age. The new edition features a substantial amount of new content, including surprising research, real-world insight, and actionable tips that meet the modern needs of professionals up and down the organizational chart. Using his trademark encouraging and often humorous voice, Schwartzberg helps you: •Understand the Power of Points: Learn how points outperform topics, themes, and observations. •Identify and Elevate Your Key Points: Create impactful speeches and slide presentations, emails and work chats, and Zoom and in-person meeting communications •Distill Complex Ideas: Transform complicated concepts into crystal-clear messages. •Boost Leadership Perceptions: Enhance impressions of competence and confidnce. •Hook Audiences: Start and finish with compelling openings and closings. •Tell Impactful Stories: Use stories, examples, and data in a way that highlights your points, not distract from them. •Conquer Public Speaking Jitters: Use proven techniques to stay calm and in control •Leverage AI Tools: Use artificial intelligence to support-not replace-effective communication •Avoid Common Pitfalls: Sidestep the landmines that derail most communicators. Whether you're a C-suite executive, salesperson, scientist, or student, Get to the Point! is a blueprint for evolving your written and spoken communications from informing to inspiring and pointless to powerful. Don't just share ideas and make an impression. Champion your points and make a difference!
The Language of Leadership
Author: Joel Schwartzberg
language: en
Publisher: Berrett-Koehler Publishers
Release Date: 2021-07-13
Convey the essence of leadership with every communication. Everything you communicate has the power to secure or sabotage your impression. But while you may be an empathic, visionary, responsive, inspiring, authentic, supportive, and humble leader, the lasting impact of those qualities hinges on your ability to communicate them effectively in words and expressions. Drawing on his decades of experience as a presentation coach, executive speechwriter, and national champion public speaker, Joel Schwartzberg offers unique mindsets, actionable tactics, and diverse examples to help you leverage the most powerful leadership tool you have: your voice. Whether you're giving speeches, telling stories, sending emails, posting messages, recording videos, or running Zoom meetings, these are essential practices for establishing authority and engaging your audience. The Language of Leadership will show you how to inspire, not merely inform, communicate with purpose and power, and sell—not just share—your most important ideas.