Gamification Of Telematics Data To Enhance Operators Behaviour For Improvement Of Machine Productivity In Loading Cycles
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Gamification of telematics data to enhance operators’ behaviour for improvement of machine productivity in loading cycles
Author: Rajabi, Milad
language: en
Publisher: KIT Scientific Publishing
Release Date: 2023-09-12
Construction industry is suffering from low productivity rate in various projects such as excavation. Although this issue is discussed in literature and several approaches are proposed to address it, productivity rate is still low in construction industry compared to other domains like manufacturing. A gamified platform in which different operators from different organizations can share their achievements, or can get scored and ranked in a leader-board will potentially address this issue.
Integrierte Projektabwicklung mit Mehrparteienverträgen – Untersuchungen zur Wirkung der vertraglichen Gestaltungsoptionen
Author: Budau, Maximilian Rolf-Dieter
language: de
Publisher: KIT Scientific Publishing
Release Date: 2024-01-12
Im Rahmen von IPA-Projekten versuchen die Projektbeteiligten im Allgemeinen ein System zu schaffen, das die individuellen Interessen der Beteiligten so aufeinander ausrichtet, dass ein opportunistisches Verhalten der Beteiligten keine negativen Folgen für das Projekt als Ganzes hat. Die vorliegende Arbeit systematisiert den aktuellen Kenntnisstand zur IPA und untersucht die Wirtschaftlichkeit dieser Ansätze. - participants in such a way that opportunistic behavior of the participants does not have negative consequences for the project as a whole. This paper systematizes the current state of knowledge on IPA and examines the economics of these approaches.
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.