From Jabs To Hooks Your Summary Of 10 Digital Marketing Classics Books


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From Jabs to Hooks : Your Summary of 10 Digital Marketing Classics Books


From Jabs to Hooks : Your Summary of 10 Digital Marketing Classics Books

Author: HGU

language: en

Publisher: HGU Publishing

Release Date: 2025-06-13


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Master Modern Marketing: 10 Bestselling Books, Summarized for You! Tired of guesswork in your marketing? Ready to cut through the noise and achieve real results? We've done the heavy lifting, distilling the core wisdom from 10 of the most impactful and popular digital and modern marketing books into one concise summary. Get ready to transform your strategy and crush your goals. Engage, Connect, & Persuade Like a Pro First, learn the art of giving before asking with Gary Vaynerchuk's Jab, Jab, Jab, Right Hook. Discover how to craft compelling content for every social platform, consistently delivering value. Then, build your personal empire! Vaynerchuk's Crushing It! shows you how to leverage social media for authentic personal brand success, highlighting that hard work and genuine presence pay off. In Vaynerchuk's The Thank You Economy, you'll see why human connection and exceptional customer service are paramount, building loyal communities far beyond transactions. Want to influence behavior? Robert Cialdini's Influence reveals the timeless 6 principles of persuasion, the psychological bedrock of effective marketing. And in Cialdini's Pre-Suasion, you'll uncover the power of setting the stage before you persuade, proving that timing and framing can make all the difference. For product creators, Nir Eyal's Hooked offers the "Hook Model" to design digital products that seamlessly form user habits. Drive Explosive Growth & Organize for Success Ready for rapid expansion? Sean Ellis's Growth Hacking provides a data-driven blueprint for continuous experimentation, focusing on the essential AARRR funnel (Acquisition, Activation, Retention, Referral, Revenue). And in the digital age, managing information is key. Tiago Forte's Building a Second Brain introduces the CODE method (Capture, Organize, Distill, Express) for a powerful digital knowledge system that boosts productivity. Ryan Holiday's Growth Hacker Marketing then shows you how modern marketing leverages low-cost, high-impact strategies, focusing on metrics, experiments, and viral techniques for scale. Finally, unlock the secrets of online sales with Russell Brunson's DotCom Secrets. Learn the "Value Ladder" concept, guiding customers from entry-level to premium offers, and master the art of the "attractive character" and compelling storytelling for skyrocketing conversions. Stop guessing, start growing! Dive into these powerful insights and elevate your marketing game today. #DigitalMarketing #ModernMarketing #MarketingStrategy #GrowthHacking #ContentMarketing #SocialMediaMarketing #PersonalBranding #CustomerService #Persuasion #Influence #BehavioralPsychology #ProductDesign #SalesFunnel #OnlineBusiness #DigitalGrowth #GaryVaynerchuk #RobertCialdini #NirEyal #SeanEllis #TiagoForte #RyanHoliday #RussellBrunson #MarketingBooks #BusinessStrategy #MarketingTips #BrandBuilding #Conversions #CRMMarketing #DigitalTransformation #Entrepreneurship #SmallBusiness #StartupMarketing #OnlineSales #LeadGeneration #CustomerAcquisition #MarketingInsights #BookSummary #MustRead #MarketingTrends

The End of Marketing


The End of Marketing

Author: Carlos Gil

language: en

Publisher: Kogan Page Publishers

Release Date: 2019-10-03


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WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Google Semantic Search


Google Semantic Search

Author: Dave Amerland

language: en

Publisher: Pearson Education

Release Date: 2013


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Optimize Your Sites for Today's Radically New Semantic Search Breakthrough "semantic search" techniques are already transforming Google(tm)'s search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. Google Semantic Search tells you what to do instead--in plain English. David Amerland demystifies Knowledge Graph(tm), TrustRank(tm), AuthorityRank(tm), personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! * Learn how Google is delivering answers, not just links--and what it means to you * Profit from Google Now(tm) and the fragmented, personalized future of search * Prepare for Knowledge Graph(tm) by growing your online reputation, authority, and trust * Stop using 10 common SEO techniques that no longer work * Discover the truth about Trust Ranking(tm)--and 10 steps to take right now * Go way beyond keywords in today's new era of content marketing * Strengthen the "social signal" you create on Twitter, Facebook, Google+, and LinkedIn * See why the "First Page of Google" is rapidly become obsolete * Drive unprecedented business value from your online identity and influence * Learn how Google captures meaning in unstructured data--and give it what it wants * Plan for all "4 Vs" of semantic search: Volume, Velocity, Variety, and Veracity * Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html