Free Gift Inside
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Free Gift Inside!!
Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
No Such Thing as a Free Gift
Philanthro-capitalism: How charity became big business The charitable sector is one of the fastest-growing industries in the global economy. Nearly half of the more than 85,000 private foundations in the United States have come into being since the year 2000. Just under 5,000 more were established in 2011 alone. This deluge of philanthropy has helped create a world where billionaires wield more power over education policy, global agriculture, and global health than ever before. In No Such Thing as a Free Gift, author and academic Linsey McGoey puts this new golden age of philanthropy under the microscope—paying particular attention to the Bill and Melinda Gates Foundation. As large charitable organizations replace governments as the providers of social welfare, their largesse becomes suspect. The businesses fronting the money often create the very economic instability and inequality the foundations are purported to solve. We are entering an age when the ideals of social justice are dependent on the strained rectitude and questionable generosity of the mega-rich.
Free Gift with Purchase
Everybody loves beauty products. Even if you think you know nothing about them, or even if you think you hate them, you actually know plenty about them and, in fact, have several of them that you love. You have major opinions that lie barely beneath the surface. Women whomodestly/moralistically claim to “never use all that beauty stuff” are big Clinique ladies, usually with a healthy helping of Neutrogena. —Free Gift with Purchase From the beloved beauty editor of Lucky magazine comes a dishy, charming, and insightful memoir of an unlikely career. Combining the personal stories of a quirky tomboy who found herself in the inner circle of the beauty world with priceless makeup tips (Is there really a perfect red lipstick out there for everyone? Which miracle skin potion actually works?), Jean Godfrey-June takes us behind the scenes to a world of glamour, fashion, and celebrity. Godfrey-June’s funny, smart, outsider perspective on beauty has set her apart since she first started writing her popular “Godfrey’s Guide” column for Elle magazine. In Free Gift with Purchase, she invites us into the absurd excess of the offices, closets, and medicine cabinets of beauty editors. From shelves upon shelves of face lotion, conditioner, lipstick, eye cream, wrinkle reducers, and perfume to thoroughly disturbing “acne breakfasts” and “cellulite lunches”; from the lows (a makeover from hell, getting pedicure tips from porn stars) to the highs (the glamour of the fashion shows in Paris, lounging in bed with Tom Ford, a flight on Donald Trump’s private jet, and landing her dream job at Lucky magazine), we see it all. Like a friend sharing the details of her incredibly cool job, Jean lets us in on the lessons she’s learned along the way, about the eternal search for the right haircut and the perfect lip gloss, of course—but more important, about what her job has meant to her and why she loves what she does, blemishes and all.