Frederic Ferney

Once Upon an American Dream

Branded a "cultural Chernobyl" and the "tragic kingdom," the Euro Disney Resort has been on its own thrill ride since opening in 1992. The much publicized version of the Magic Kingdom gave Europeans alcohol-free "mocktails," surly employees, even colors too muted for the Disney image. Facing financial disaster, was it any wonder that Disney execs found themselves wishing upon a star for answers? After so many knee-jerk criticisms of Euro Disney, this book combines firsthand experience and research to shed new light on claims that the park is nothing more than a form of American cultural imperialism. Andrew Lainsbury, a former Euro Disney employee who knows what the park meant to its visitors, goes beyond media bites and academic scorn to examine Europe's love/hate relationship with Euro Disneyland and some of the undiscussed issues surrounding it. Once Upon an American Dream is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty's Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to import a popular form of American entertainment. Lainsbury tells how the Walt Disney Company came to build a European park and locate it in France, how political negotiations affected its design and development, how it was promoted to continental audiences, and what caused its widely publicized financial woes before being rescued by a real prince from Saudi Arabia. He reveals what it took to win back the hearts of skeptical Europeans—such as serving wine, selling flashy merchandise, and placating disgruntled workers. Finally, he looks into the magic mirror to speculate on the role of Euro Disney and the Walt Disney Company in the twenty-first century. Ultimately, Lainsbury shows that cultural imperialism is not an exclusively American phenomenon but a global corporate strategy—and that global corporatism, by needing to be responsive to consumers, is so complex that it may not be as monolithic as feared. Once Upon an American Dream is a fairy tale for our times, reminding us that, for all the critical huffing and puffing, the creation and marketing of pleasure is what Euro Disneyland is all about.

Hélène Cixous

First published in 1999. Each volume in the Lit Book Series will contain a wide range of essays on a particular author, theme or genre. By offering a forum for oftentimes competing, but equally compelling, theoretical points of view within each volume, the editors hope to generate interest, debate, dissent, appreciation and attention for each volume’s topic. The Lit Book Series will provide a valuable venue for scholars, writers and general readers to encounter, examine, produce and discuss insightful, sound scholarship about important fields of study. This international collection of essays regards the work of Hélène Cixous with all the complexity that she herself brings to her engagement with literature and psychology. Cixous is well known as an interpreter of Freudian and Lacanian theories, especially those connecting gender and the production of language. She is also a noted writer of fiction and drama as well as a distinguished theorist of literary feminism.

Oeuvres de Frédéric le Grand