Framing Discourse On The Environment
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Framing Discourse on the Environment
In this book, Alexander demonstrates the linguistic distractions, euphemisms and pitfalls of corporate-political discourse on the environment subjecting them to a trenchant analysis.
Framing Discourse on the Environment
In this study, Richard Alexander presents a series of original and empirically based case studies of the language and discourse involved in the discussion of environmental and ecological issues. Relying upon a variety of different text types and genres – including company websites, advertisements, press articles, speeches and lectures – Alexander interrogates how in the media, press, corporate and activist circles language is employed to argue for and propagate selected positions on the growing ecological crisis. For example, he asks: How are ecological and environmental concerns articulated in texts? What do we learn about ecological ‘problems’ through texts from differing sources? What language features accompany ecological discourse in differing contexts and registers? Attention is especially directed at where this discourse comes into contact with business, economic and political concerns.
Framing the Environmental Humanities
The concept of framing has long intrigued and troubled scholars in fields including philosophy, rhetoric, media studies and literary criticism. But framing also has rich implications for environmental debate, urging us to reconsider how we understand the relationship between humans and their ecological environment, culture and nature. The contributors to this wide-ranging volume use the concept of framing to engage with key questions in environmental literature, history, politics, film, TV, and pedagogy. In so doing, they show that framing can serve as a valuable analytical tool connecting different academic discourses within the emergent interdisciplinary field of the environmental humanities. No less importantly, they demonstrate how increased awareness of framing strategies and framing effects can help us move society in a more sustainable direction.