Fonts And Typefaces Made Easy
Download Fonts And Typefaces Made Easy PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Fonts And Typefaces Made Easy book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Just My Type
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.
Fonts and Typefaces Made Easy
Getting to grips with the fonts and typefaces is an essential path to successful design, whether your work is online, in print or just for fun. This fantastic new book runs through the classes of type, with examples of individual fonts, extensive case studies, and shows you how to create the best designs, every time. Traditional and digital use.
Why Fonts Matter
Discover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive and interactive study, including quizzes, tests and case-studies. 'A fascinating insight into how type can influence our feelings, our senses, and even our taste' -- Professor Charles Spence, University of Oxford 'Most books about fonts are written for designers - Sarah brings the power of fonts to everyone' -- Patrick Burgoyne, Editor of Creative Review 'This book is an inspiration' -- ***** Reader review 'Ground-breaking' -- ***** Reader review 'Beautiful and fun! A fantastic read' -- ***** Reader review 'Love this book! Couldn't put it down and read it from cover to cover' -- ***** Reader review 'A really interesting and insightful book' -- ***** Reader review ********************************************************************************************************* We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination. * Fonts can alter the meanings of words right before your very eyes. * See what personalities fonts have, and what they reveal about YOUR personality. * Explore how you respond to fonts emotionally and can make fonts work for your message. * Be amazed that a font has the power to alter the taste of your food. This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.