Focusing On The Message

Advances in Advertising Research (Vol. V)

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

Killing Cockroaches

Pastor and popular church culture blogger Tony Morgan once worked as a city manager, a CEO-type job with the suit and tie, corner office, the works. Despite his top-rank status, Tony’s list of responsibilities still included killing cockroaches whenever a freaked out co-worker spotted one in the building. That’s where this unconventional, unforgettable book on church leadership begins. Morgan’s point is that great leaders don’t have to do everything. The key is to play from your strengths while building a team that manages around your weaknesses. Written in a relaxed style similar to marketing guru Seth Godin, Killing Cockroaches’ 142 offbeat, on-target entries will delight and energize church leaders. Chapter titles include “10 Easy Ways to Make Your Church Services More Boring” (creative services), “Action Speaks Louder than Advertising” (meeting people’s physical needs), and “The Power of Simple” (eliminating noise).

Communicating with Competency