Flutterbye Fairy
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My First Rodeo
My First Rodeo is a heartwarming collection of stories that reveal the ups, downs, and delights of being a family man, from a guy who never dreamed of being one. Happily unmarried with no desire for a change in status, Stoney Stamper met a beautiful lady with two daughters, and to his surprise fell head over boots in love. At the encouragement of family and friends, he decided to chronicle his new life and created the popular blog--The Daddy Diaries. My First Rodeo will inspire those just starting out with families to hang in there, they can do it. And for those well beyond the child raising years, it will be a poignant reminder of the enduring goodness of family.
One Wish
When her daughter finally starts asking questions about her father, Becky goes in search of answers - but nothing could prepare her for what she discovers... A heartfelt, uplifting story of second chances and new beginnings. Becky is used to her young daughter asking tricky questions, but lately Lilly has become fascinated by one in particular - why she doesn't have a father. And Becky realises that it's not a subject she can ignore for much longer. What Becky remembers about Lilly's dad would fit on a Post-it: his name is Dennis, he's a successful property developer - and he doesn't know he has a daughter. And when she finally locates him, he's not at all what she expected. Dennis might not be everyone's idea of the perfect dad. But as Becky gets to know him, she begins to wonder if she was wrong not to let him into Lilly's life before now. And she can't help but think about her own family, the people she left far behind. Is it ever too late to change your mind, and welcome someone from your past into your present?
Marketing Communications
With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.