Flight To Nowhere Singapore
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Marketing
Author: Robert W. Palmatier
language: en
Publisher: Bloomsbury Publishing
Release Date: 2025-02-20
An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies. Palmatier's four principles – all customers differ, all customers change, all competitors react, all resources are limited – provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply. This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization. The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.
The Loner
Is the truth worth dying for...? The Loner is a unique and gripping stand-alone novel from masterful novelist Quintin Jardine - a powerful story of one man who discovers shocking secrets. Perfect for fans of Ian Rankin and Val McDermid. Xavier (Xavi) Aislado is a gentle giant, half Spanish, half Scot, brought up in Edinburgh by his grandmother, Paloma Puig, a ferocious old lady whose grim brand of care sees him into his teens, until his father moves back to Spain, leaving him to grow up fast. His emergence into manhood is colourful, and eventful. After a short career as a professional footballer, he turns to journalism, and has a bloody introduction to the trade, as his first assignment ends in violent death. Inevitably, remorselessly, as his autobiography unfolds, Xavi's life and his love become entwined with his work, and he is immersed in tragedy, loss and betrayal, going halfway round the world in search of a truth that may destroy him. Quintin Jardine's evocation of Xavi's fated world is an unforgettable story of a man riding a one-way train to oblivion. Will he escape, before it hits the buffers, full-speed? What readers are saying about The Loner: 'Jardine is a great writer when it comes to keeping up the suspense and drip feeding the reader information and clues' 'Quintin Jardine's writing flows and keeps you hooked right to the end' 'This book shows just what Quintin Jardine is capable of'
The Adapters
The Adapters is a multi-book and audiograph series written around podcast-style interviews with an impressive collection of GGTs – Gutsy Genius Thinkers. These are the men and women vibrantly engaged in one of the hottest business sectors in the world: Travel, Tourism, and Hospitality and the ecosystem that supports them. While sharing their stories and insights on entrepreneurship and the management skills they are continuously developing to inspire success in themselves, their organizations and their teams, The Adapters adds interpretations, identifies trends and patterns, brings historical context and provides Tips and Takeaways for the progression of the reader. There are even Scribble Zones to capture responses, reactions and that next brilliant idea as you read. Travel, Tourism and Hospitality are fundamental to how the 4th Age of Change will shape our future. With The Adapters, spend some time with the Gutsy Genius Thinkers in the space as they speak to the real issues trending right now. Cultivate your curiosity and unleash the Gutsy Genius Thinker in you.