Fatebook Net
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'A penetrating account of the momentous consequences of a reckless young company with the power to change the world' Brad Stone, author of The Everything Store and The Upstarts How much power and influence does Facebook have over our lives? How has it changed how we interact with one another? And what is next for the company - and us? As the biggest social media network in the world, there's no denying the power and omnipresence of Facebook in our daily life. And in light of recent controversies surrounding election-influencing "fake news" accounts, the handling of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation. In this fascinating narrative - crammed with insider interviews, never-before-reported reveals and exclusive details about the company's culture and leadership - award-winning tech reporter Steven Levy tells the story of how Facebook has changed our world and asks what the consequences will be for us all.
Wealthy and Well-Known
A New York Times Best Seller! Turn your reputation into revenue by mastering the art of personal branding, standing out in a crowded market, and creating lasting influence. Do you feel called to share your story, inspire others and make a greater impact in the world? If so, you are what we call a “Mission-Driven Messenger.” The challenge however is that we live in a world that’s saturated with information and chock-full of “influencers,” making it nearly impossible to stand out from the crowd. Everyone from students to CEOs are scrambling for likes, views, followers, and the ever-elusive “viral breakthrough.” The painful truth is that instead of changing the world, it’s easy to become a “best kept secret” who is overlooked and overshadowed by people who don’t have nearly as much credibility as you have but who gain more attention simply because they are better at marketing. It's time to change that. In Wealthy and Well-Known, industry-leading personal brand strategists Rory and AJ Vaden open the expert playbook they’ve used to help thousands of America’s most trusted voices and top personalities expand their reach and grow their revenues by implementing a system that has laser focus. Their proven data-driven method will help you: Understand what a personal brand really is (and what it’s not). Examine why most personal brand efforts fail and why perhaps you haven’t yet “broken through.” Discover your calling and turn it into a clear and unique brand positioning in the market. Align your passion with a business model that can generate massive personal profits. Develop a winning message that solves your audience’s biggest problems. Create truly original and compelling thought leadership. Turn your expertise into a digital machine that drives unlimited warm leads into your business 24/7. Craft marketing materials that generate more opportunities for you by positioning you as the “go-to” source. Generate more money from fewer followers. If you are an expert, entrepreneur, executive, or professional who is ready to live a life of service while turning your reputation into revenue, you are in the right place. It’s time for you to learn the secrets of becoming Wealthy and Well-Known.
Becoming Facebook
Discover the hard learned lessons to creating a successful company, straight from a stakeholder who had a front-row seat to Facebook’s growing pains, stumbles, and reinventions. You can’t create a $300 billion company by accident in between classes. You may think you know the legendary story behind the beginning of Facebook by wunderkind Harvard student Mark Zuckerberg, but those who were there on the inside molding this social media idea into a game-changing, Goliath-sized company know the experience was far more tumultuous and uncertain than one might expect. In Becoming Facebook, computer engineer turned marketing innovator Mike Hoefflinger shares the challenges faced and lessons learned during the coming-of-age times of the übercompany. Discover from an insider: How Facebook recovered from its “disastrous” IPO How the growth team achieved the impossible Why Facebook’s newsfeed ads were the company’s most important business decision ever How Google+ attacked and lost Why and how Instagram and WhatsApp were added Follow the social media giant from its almost mythical birth all the way to the overwhelming success it has been solidified in today, uncovering the lessons its leaders learned while overcoming setbacks and achieving greatness.