Fake Christmas Tree
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A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends
Author: Lucia Gatti
language: en
Publisher: Edward Elgar Publishing
Release Date: 2025-02-12
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Green communication can improve a firm’s reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises.