Extremely Online The Untold Story Of Fame Influence And Power On The Internet
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Extremely Online
A NATIONAL BESTSELLER Acclaimed Washington Post reporter Taylor Lorenz presents an “enlightening history” (Associated Press) of the internet—revealing how online influence and the creators who amass it have reshaped our world, online and off. For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms’ power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It’s the real social history of the internet. Emerging seemingly out of nowhere, these shifts in how we use the internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. Extremely Online is the “terrific” (The New York Times Book Review) inside, untold story of what we have done to the internet, and what it has done to us.
Digital Flows
Author: Steven Gamble
language: en
Publisher: Oxford University Press
Release Date: 2024-10-04
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read on the Oxford Academic platform and offered as a free PDF download from OUP and selected open access locations. Some fifty years after its birth in the Bronx, hip hop has become one of the most influential cultural phenomena of the internet era. With the internet now enmeshed in our daily routines, hip hop thrives in the digital realm, constituting a third of all music streams. From Drake memes to viral TikTok dances and AI-generated rappers, hip hop is constantly created, shared, and discussed online. This shift challenges hip hop's conventional connections to place, authenticity, and community. Through this book, author Steven Gamble offers a fresh examination of hip hop's latest chapter, intricately interwoven with the interconnected cultural currents of the internet. With an innovative method encompassing music and cultural analysis, ethnography, and web data analysis, Gamble provides a cutting-edge account of the intersections between hip hop and the internet, supported by the latest practices in digital humanities and data ethics. The book extensively draws on scholarship in hip hop studies, internet studies, popular music studies, media studies, communication studies, cultural studies, Black studies, intersectional feminism, and more. Gamble provides in-depth insights into hip hop in the internet age, new net-native genres like Soundcloud rap and YouTube lofi beats, communities on social media and streaming platforms, online hip hop feminism in rap music videos, cultural appropriation and callout/cancel culture, and hip hop concerts on video game platforms. For old school heads and extremely online memesters alike, for fans and creatives, for students as well as academics seeking to understand digital transformations of music, Digital Flows uncovers what happens when a cultural form born on the streets thrives on the transformative technologies of global reach.
Critical Internet Literacies
An introductory critical internet studies text that builds upon media literacy and digital culture theory to offer a thorough examination of the intersection of online technology and culture. We are now collectively at a hinge point in the evolution of the web where online influencers can sway national discourse, geopolitical events are remixed through memes, and online harms are misunderstood. This book argues that people are generally aware that online media has repercussions in off-platform spaces, but sometimes lack the language to properly critique online trends, memes, and internet-born media. How are citizens, activists, and marginalized groups able to use these tools effectively and safely in these times? Jamie Cohen explores aspects of internet culture in an approachable manner, building upon critical media literacy and applying a critical technocultural analysis as a methodology to reimagine how media literacy can operate in an online media environment. The book explores key topics such as accessibility, the creator economy, content moderation, tech bias, platform capitalism, internet culture, and safety. Offering a new way of reading internet media and critiquing content and creators, this book is essential reading for students and scholars of digital culture, internet culture, media literacy, social media, and beyond.