External Analysis
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The Manager's Guide to Competitive Marketing Strategies
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Essentials of Strategy
"The Business Literacy for HR Professionals series, developed in cooperation with the Society for Human Resource Management, helps HR professionals do exactly that. Covering essential areas such as negotiation, decision making, change management, finance, and more, these highly practical books help HR professionals in their goal to be true strategic partners who bring additional bottom line value to their organizations. In an age of stiffening competition, everyone in an organization must develop a strategic mind-set by understanding the company's competitive strategy and helping the firm execute it. This essential resource offers guidelines for creating the HR initiatives, policies, and departmental structures that ensure success."--Publisher's website.
The Manager's Guide to Competitive Marketing Strategies, Second Edition
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.