Exploring The Dynamics Of Consumerism In Developing Nations
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Exploring the Dynamics of Consumerism in Developing Nations
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
Business Strategies and Ethical Challenges in the Digital Ecosystem
Author: S. Asieh H. Tabaghdehi
language: en
Publisher: Emerald Group Publishing
Release Date: 2024-11-18
Business Strategies and Ethical Challenges in the Digital Ecosystem acts as a forum for examining current and future trends related to management and technological adoption, from digital business strategy and industry 5.0, changing consumer behaviour and sustainability to marketing, ethics, data security, and much more.
Asian Women in Corporate America: Emerging Research and Opportunities
Author: Lakshminarayanan, Sambhavi
language: en
Publisher: IGI Global
Release Date: 2021-02-19
By necessity, understanding of leadership has been based on who used to be business leaders, namely men. In the last few years, Asian women have been making their mark in corporate America. Although Asian women have become part of the American workforce, and some have achieved spectacular success, there is little discussion about them. Many of these women could be first general immigrants, still balancing the strong pull of two cultures. Even for second or third generation immigrants, Asian cultures can often exert immense pressures. Thus, the achievement of these women deserves far more attention than it has received, and comprehensive research on these advances should be presented. Asian Women in Corporate America: Emerging Research and Opportunities traces the history of Asian women’s presence as executives of major American corporations, presents biographical sketches of a select few, draws upon factors (individual, corporate, and societal) that influenced their journeys, and links to past theories on business leadership. The chapters serve to bring attention to a minority group in leadership and extricates factors that helped in the success of Asian American women in these prominent roles. While highlighting topics such as existing leadership theories, gender and ethnicity in leadership, models of theories regarding Asian women, and their involvement in major corporations, this book is a valuable reference tool for managers, executives, researchers, practitioners, academicians, and students working in fields that include women’s studies/gender studies, business and management, human resources management, management science, and leadership.