Exploring Qualitative Research In Business Approaches Strategies And Methods
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Exploring Qualitative Research in Business: Approaches, Strategies, And Methods
Author: Segura, Liliane Cristina
language: en
Publisher: IGI Global
Release Date: 2025-05-13
Qualitative research in business offers valuable insights into the complexities of organizational behavior, decision-making, and market dynamics by exploring experiences, perceptions, and social interactions. This approach emphasizes using methods such as interviews, focus groups, and case studies to capture data. Unlike quantitative research, qualitative methods provide a more nuanced understanding of consumer behavior, leadership styles, and organizational culture. As businesses recognize the importance of human factors in driving success, qualitative research becomes an essential tool for creating strategies, improving customer relationships, and fostering innovation. Further exploration showcases its growing significance in addressing the evolving challenges faced by today’s businesses. Exploring Qualitative Research In Business: Approaches, Strategies, and Methods explores the various approaches, strategies, and methods used in qualitative research within the business field, emphasizing the importance of understanding behaviors, experiences, and social dynamics. It examines how qualitative techniques, such as interviews, case studies, and ethnography, provide in-depth insights that inform business decision-making, strategy, and innovation. This book covers topics such as data analysis, management science, and business strategy, and is a useful resource for business owners, researchers, academicians, and data scientists.
Exploring Qualitative Research in Business
Author: Liliane Cristina Segura
language: en
Publisher: Business Science Reference
Release Date: 2025
"The importance and application of this work were crafted with the general objective of providing a comprehensive and detailed view of research in the qualitative modality, examining the various ways in which research within this paradigm can be conducted, particularly in the field of business"--
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Improving doctoral education and research development advances sustainability in an interconnected world. As global challenges like climate change, resource depletion, and social inequality rise, there is a demand for skilled researchers capable of generating innovative, interdisciplinary solutions. Doctoral programs must evolve to increase academic expertise while fostering critical thinking, collaboration, and practical problem-solving skills. By aligning doctoral training with sustainability goals, academic institutions can empower future researchers to contribute to the creation of resilient, equitable, and environmentally responsible societies. Improving Doctoral Education and Research Development for Sustainability examines enhanced doctoral education practices to support robust and sustainable research and development. It explores innovative strategies, frameworks, and practices that can transform doctoral studies to build resilient research capacities. This book covers topics such as ethics and law, curricula, and learning models, and is a useful resource for educators, academicians, researchers, and scientists.