Exploring Business Ideas

Exploring Business

Testing Business Ideas

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

50 Best Business Ideas of the Last 50 Years

The world has changed more in the last 50 years than in any previous half century in history. Entire industries have been created or transformed by new business ideas. And the way we all work is utterly different today to 50 years ago. Game-changing products invented during this period include the pocket calculator, personal computer, email, payment systems and GPS. All dominate our working lives today yet, hard as it is to believe, did not exist at all 50 years ago. Who came up with these ideas, and how? This fascinating book tells the stories of the products, the people and the companies behind these amazing business ideas. It is as entertaining as any novel, and will inspire anyone striving to bring their own new idea to market today. Discover: Inspirational stories of innovation and perseverance A unique chronology of the biggest advances in business An insight into the impact of business ideas on society past and present Book jacket.