Expanding The Linguistic Landscape
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Expanding the Linguistic Landscape
Author: Martin Pütz
language: en
Publisher: Multilingual Matters Limited
Release Date: 2019
Multilingualism, multimodality and methodology: linguistic landscape research in the context of assemblages, ideologies and (in)visibility: an introduction / Martin Pütz et Neele Mundt -- Linguistic landscape after a decade: an overview of themes, debates and future directions / Elana Shohamy -- Methods and techniques for linguistic landscape research: about definitions, core issues and technological innovations / Durk Gorter -- Learning to translate linguistic landscape / David Malinowski -- Linguistic landscapes and semiotic assemblages / Alastair Pennycook -- The art of silence in upmarket spaces of commerce / Adam Jaworski -- Multimodality in the city: on the media, perception and locatedness of public textscapes / Christine Domke -- Multilingual audio announcements: power and identity / Ying-Hsueh Hu -- Linguistic landscapes and the African perspective / Karsten Legère and Tove Rosendal -- Slogans as part of Burkina Faso's linguistic landscape during the insurrection in 2014 / Sabine Diao-Klaeger and Rosalie Zongo -- Investigating the bilingual landscape of the Marshall Islands / Isabelle Buchstaller and Seraphim Alvanides -- Linguistic, ethnic and cultural tensions in the sociolinguistic landscape of Vilnius: a diachronic analysis / Irina Moore -- Attitudes towards visual multilingualism in the linguistic landscape of the Ruhr area / Evelyn Ziegler, Ulrich Schmitz and Haci-Halil Uslucan.
Expanding the Linguistic Landscape
This book provides a forum for theoretical, methodological and empirical contributions to research on language(s), multimodality and public space, which will advance new ways of understanding the sociocultural, ideological and historical role of communication practices and experienced lives in a globalised world. Linguistic Landscape is viewed as a metaphor and expanded to include a wide variety of discursive modalities: imagery, non-verbal communication, silence, tactile and aural communication, graffiti, smell, etc. The chapters in this book cover a range of geographical locations, and capture the history, motives, uses, causes, ideologies, communication practices and conflicts of diverse forms of languages as they may be observed in public spaces of the physical environment. The book is anchored in a variety of theories, methodologies and frameworks, from economics, politics and sociology to linguistics and applied linguistics, literacy and education, cultural geography and human rights.
Linguistic Landscape
This title explores linguistic landscape, which refers to the signs, directions, and other documentation that appear in the public space, and includes the interpretation of this 'visible language' in social, political, and economic contexts.