Exit Through The Gift Shop Summary

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Visual and Multimodal Communication

Author: Charles Forceville
language: en
Publisher: Oxford University Press
Release Date: 2020-07-09
Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees' attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.
Materiality and Popular Culture

This book critically approaches contemporary meanings of materiality and discuses ways in which we understand, experience, and engage with objects through popular culture in our private, social and professional lives. Appropriating Arjun Appadurai’s famous phrase: "the social life of things", with which he inspired scholars to take material culture more seriously and, as a result, treat it as an important and revealing area of cultural studies, the book explores the relationship between material culture and popular practices, and points to the impact they have exerted on our co-existence with material worlds in the conditions of late modernity.
The Exhibition and Experience Design Handbook

Author: Timothy J. McNeil
language: en
Publisher: Bloomsbury Publishing PLC
Release Date: 2023-04-04
Today’s multi-modal, participatory exhibitions and attractions are bound by a desire to convey information, excite the viewer and create social and narrative experiences. Without design at the helm and employed effectively, these experiential moments would not become lasting memories that inform and inspire an increasingly sophisticated audience. This full-color illustrated handbook, based on the author’s research and expertise as an exhibition designer, educator, and critic, is the first title to simultaneously explain how to design exhibitions and attractions successfully;contextualize contemporary exhibition design practice through its historical and theoretical underpinnings;elevate understanding of one of the most rapidly evolving and trans-disciplinary creative disciplines;illuminate exhibition design’s contributions to the expanding global market for civic, cultural, commercial and entertainment experiences; andreframe the exhibition design process using a set of recurring tropes and the methods they employ, making this book distinct from other practice-based, museological or commercially-driven titles.This full-color book with over 250 photographs and drawings uses real-world examples, museum and exhibition design studio profiles, historical and contemporary voices, and draw on the author’s own creative practice and exhibition making experience, as well as contributions from his extensive network of international museum, attraction, and design professionals. The author introduces a new methodology for understanding exhibition and experience design. One that elevates understanding of one of the most rapidly evolving and trans-disciplinary creative disciplines. Twelve easy-to-follow illustrated chapters introduce a set of reoccurring exhibition design conventions or “tropes” that are omnipresent in exhibition making and can be used to chart a new methodology for understanding exhibition design and its process.