Exercised Why Something We Never Evolved To Do Is Healthy And Rewarding 2020
Download Exercised Why Something We Never Evolved To Do Is Healthy And Rewarding 2020 PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Exercised Why Something We Never Evolved To Do Is Healthy And Rewarding 2020 book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Exercised
If exercise is healthy (so good for you!), why do many people dislike or avoid it? These engaging stories and explanations will revolutionize the way you think about exercising—not to mention sitting, sleeping, sprinting, weight lifting, playing, fighting, walking, jogging, and even dancing. “Strikes a perfect balance of scholarship, wit, and enthusiasm.” —Bill Bryson, New York Times best-selling author of The Body • If we are born to walk and run, why do most of us take it easy whenever possible? • Does running ruin your knees? • Should we do weights, cardio, or high-intensity training? • Is sitting really the new smoking? • Can you lose weight by walking? • And how do we make sense of the conflicting, anxiety-inducing information about rest, physical activity, and exercise with which we are bombarded? In this myth-busting book, Daniel Lieberman, professor of human evolutionary biology at Harvard University and a pioneering researcher on the evolution of human physical activity, tells the story of how we never evolved to exercise—to do voluntary physical activity for the sake of health. Using his own research and experiences throughout the world, Lieberman recounts without jargon how and why humans evolved to walk, run, dig, and do other necessary and rewarding physical activities while avoiding needless exertion. Exercised is entertaining and enlightening but also constructive. As our increasingly sedentary lifestyles have contributed to skyrocketing rates of obesity and diseases such as diabetes, Lieberman audaciously argues that to become more active we need to do more than medicalize and commodify exercise. Drawing on insights from evolutionary biology and anthropology, Lieberman suggests how we can make exercise more enjoyable, rather than shaming and blaming people for avoiding it. He also tackles the question of whether you can exercise too much, even as he explains why exercise can reduce our vulnerability to the diseases mostly likely to make us sick and kill us.
From Marginal to Mainstream
Author: Helen Edwards
language: en
Publisher: Kogan Page Publishers
Release Date: 2023-02-03
Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs need to break free from their 'mainstream inhibition' and turn their attention to the margins - to confront, evaluate and embrace the 'strangeness' of behaviours, ideas and ways of life at the fringes. Why? Because marginal behaviours can break through and take off. They can go mainstream. They can unleash 'consumer-driven disruption', promoting new innovation, new routes to market, new winners and losers - and new growth. Using original research and analysis of the brands that have successfully backed marginal behaviours, From Marginal to Mainstream provides a framework for understanding and evaluating this non-obvious, untapped potential. Marginal behaviours may be unpromising, untested, weird, even sometimes repulsive - yet they can point the way to the future. Today's margins are tomorrow's pot of gold - if you know where and how to look.
The Complete Book of Pickleball
A holistic workout program that shares ways to improve the fitness benefits of this wildly popular sport while remaining injury-free. Build Your Best Pickleball Body and Play Fast, Strong, and Injury-Free Easy to learn and fun to play, pickleball is also a surprisingly athletic sport. In this user-friendly book, fitness superstars, the Brungardt brothers, focus their expertise on the needs of pickleball players of all levels, applying the same innovative training methods they’ve used with NBA MVPs, Cy Young Award-winners, and Olympic and tennis champions, to make picklers more athletic and injury-resistant. To safely reach your pickleball potential, health and fitness professionals agree that the sport should not be your only form of exercise. To fill this critical gap, the Brungardts have created PB-150, a comprehensive program that delivers all the components of an elite pro training center experience—with the fun and flexibility of the pickleball spirit. The Complete Book of Pickleball brings together a dream team of experts in the fields of strength and conditioning, sports movement, sports vision, physical therapy, sports psychology, athletic training, performance nutrition, and sports medicine. Along with the Brungardts, these experts will coach you through an interactive, easy-to-follow, holistic workout that includes: Prehab exercises to help you avoid injuries and play pain-free Dynamic warm-ups to prep you to play at a high level Strength Training to increase your power output Drills to improve balance, coordination, agility, and quickness Sports Vision Training to boost reaction time Mental techniques to enhance your game and create resilience Performance nutrition to fuel, recover, and rebuild Combining your passion for the game with the PB-150 training program gives you a portal into all the transformative benefits of exercise, while allowing you to enjoy the game you love, for a lifetime.