Etoile Fc
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The French in Singapore
In 1819, when Sir Stamford Raffles founded Singapore, he was accompanied by two French naturalists. Ever since, French missionaries, merchants, planters and other pioneers have contributed to its economic, educational and cultural development. Discover the colourful stories of personalities, such as J. Casteleyns (who built the first hostelry, the Hotel de l¿Europe, in 1857), Father Jean-Marie Beurel (who constructed the Cathedral of the Good Shepherd) and Alfred Clouët (who started the well-known Ayam Brand canned sardines business). Superbly illustrated with photographs, paintings, sketches, old documents and maps, The French in Singapore is an invaluable resource for anyone seeking to discover the little-known history of the French in the Singapore we know today.
Uncle Choo: Singapore's Greatest Football Coach
Author: Reynold Godwin Pereira
language: en
Publisher: World Scientific
Release Date: 2023-03-03
Choo Seng Quee is arguably Singapore's greatest football coach. He brought Singapore football to great heights, especially during the 1970s. This larger-than-life footballing icon had already made a name for himself as a no-nonsense defender during the 1930s helping Singapore win the Malaya Cup on two occasions.World War II disrupted his promising playing career, and after the war, he switched to coaching. In a coaching career spanning almost 30 years, he had several spells as coach of the Singapore national team (in addition to also coaching the Malaysian and Indonesian teams). Though his coaching methods were 'old school', based on hard work and discipline, success followed him wherever he went.His brash manner, unfortunately, did not endear well with the powers who ran the Singapore Amateur Football Association (SAFA), a predecessor of the Football Association of Singapore (FAS). This led him being thrown into football wilderness on several occasions. But that did not stop him from progressing in his coaching career. The football administrators from Malaysia and Indonesia took advantage of these moments of 'unemployment' by offering him financially attractive contracts to coach their respective teams, leading to years of success while Choo Seng Quee was at the helm.This is the incredible story of this legend known to many as simply 'Uncle Choo' who instilled a sense of patriotism in his players. To him, wearing the Singapore jersey was a badge of honour.
Emerging Trends and Innovation in Sports Marketing and Management in Asia
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.