Essentials Of Marketing High Technology
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Essentials of Marketing High Technology
Author: William L. Shanklin
language: en
Publisher: Lexington Books
Release Date: 1987-01-01
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Marketing of High-technology Products and Innovations
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.