Essential Statistics For Non Stem Data Analysts

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Essential Statistics for Non-STEM Data Analysts

Reinforce your understanding of data science and data analysis from a statistical perspective to extract meaningful insights from your data using Python programming Key FeaturesWork your way through the entire data analysis pipeline with statistics concerns in mind to make reasonable decisionsUnderstand how various data science algorithms functionBuild a solid foundation in statistics for data science and machine learning using Python-based examplesBook Description Statistics remain the backbone of modern analysis tasks, helping you to interpret the results produced by data science pipelines. This book is a detailed guide covering the math and various statistical methods required for undertaking data science tasks. The book starts by showing you how to preprocess data and inspect distributions and correlations from a statistical perspective. You’ll then get to grips with the fundamentals of statistical analysis and apply its concepts to real-world datasets. As you advance, you’ll find out how statistical concepts emerge from different stages of data science pipelines, understand the summary of datasets in the language of statistics, and use it to build a solid foundation for robust data products such as explanatory models and predictive models. Once you’ve uncovered the working mechanism of data science algorithms, you’ll cover essential concepts for efficient data collection, cleaning, mining, visualization, and analysis. Finally, you’ll implement statistical methods in key machine learning tasks such as classification, regression, tree-based methods, and ensemble learning. By the end of this Essential Statistics for Non-STEM Data Analysts book, you’ll have learned how to build and present a self-contained, statistics-backed data product to meet your business goals. What you will learnFind out how to grab and load data into an analysis environmentPerform descriptive analysis to extract meaningful summaries from dataDiscover probability, parameter estimation, hypothesis tests, and experiment design best practicesGet to grips with resampling and bootstrapping in PythonDelve into statistical tests with variance analysis, time series analysis, and A/B test examplesUnderstand the statistics behind popular machine learning algorithmsAnswer questions on statistics for data scientist interviewsWho this book is for This book is an entry-level guide for data science enthusiasts, data analysts, and anyone starting out in the field of data science and looking to learn the essential statistical concepts with the help of simple explanations and examples. If you’re a developer or student with a non-mathematical background, you’ll find this book useful. Working knowledge of the Python programming language is required.
Data Analytics for Marketing

Author: Guilherme Diaz-Bérrio
language: en
Publisher: Packt Publishing Ltd
Release Date: 2024-05-10
Conduct data-driven marketing research and analysis with hands-on examples using Python by leveraging open-source tools and libraries Key Features Analyze marketing data using proper statistical techniques Use data modeling and analytics to understand customer preferences and enhance strategies without complex math Implement Python libraries like DoWhy, Pandas, and Prophet in a business setting with examples and use cases Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionMost marketing professionals are familiar with various sources of customer data that promise insights for success. There are extensive sources of data, from customer surveys to digital marketing data. Moreover, there is an increasing variety of tools and techniques to shape data, from small to big data. However, having the right knowledge and understanding the context of how to use data and tools is crucial. In this book, you’ll learn how to give context to your data and turn it into useful information. You’ll understand how and where to use a tool or dataset for a specific question, exploring the "what and why questions" to provide real value to your stakeholders. Using Python, this book will delve into the basics of analytics and causal inference. Then, you’ll focus on visualization and presentation, followed by understanding guidelines on how to present and condense large amounts of information into KPIs. After learning how to plan ahead and forecast, you’ll delve into customer analytics and insights. Finally, you’ll measure the effectiveness of your marketing efforts and derive insights for data-driven decision-making. By the end of this book, you’ll understand the tools you need to use on specific datasets to provide context and shape your data, as well as to gain information to boost your marketing efforts.What you will learn Understand the basic ideas behind the main statistical models used in marketing analytics Apply the right models and tools to a specific analytical question Discover how to conduct causal inference, experimentation, and statistical modeling with Python Implement common open source Python libraries for specific use cases with immediately applicable code Analyze customer lifetime data and generate customer insights Go through the different stages of analytics, from descriptive to prescriptive Who this book is for This book is for data analysts and data scientists working in a marketing team supporting analytics and marketing research, who want to provide better insights that lead to data-driven decision-making. Prior knowledge of Python, data analysis, and statistics is required to get the most out of this book.
Python Data Analysis

Author: Avinash Navlani
language: en
Publisher: Packt Publishing Ltd
Release Date: 2021-02-05
Understand data analysis pipelines using machine learning algorithms and techniques with this practical guide Key FeaturesPrepare and clean your data to use it for exploratory analysis, data manipulation, and data wranglingDiscover supervised, unsupervised, probabilistic, and Bayesian machine learning methodsGet to grips with graph processing and sentiment analysisBook Description Data analysis enables you to generate value from small and big data by discovering new patterns and trends, and Python is one of the most popular tools for analyzing a wide variety of data. With this book, you'll get up and running using Python for data analysis by exploring the different phases and methodologies used in data analysis and learning how to use modern libraries from the Python ecosystem to create efficient data pipelines. Starting with the essential statistical and data analysis fundamentals using Python, you'll perform complex data analysis and modeling, data manipulation, data cleaning, and data visualization using easy-to-follow examples. You'll then understand how to conduct time series analysis and signal processing using ARMA models. As you advance, you'll get to grips with smart processing and data analytics using machine learning algorithms such as regression, classification, Principal Component Analysis (PCA), and clustering. In the concluding chapters, you'll work on real-world examples to analyze textual and image data using natural language processing (NLP) and image analytics techniques, respectively. Finally, the book will demonstrate parallel computing using Dask. By the end of this data analysis book, you'll be equipped with the skills you need to prepare data for analysis and create meaningful data visualizations for forecasting values from data. What you will learnExplore data science and its various process modelsPerform data manipulation using NumPy and pandas for aggregating, cleaning, and handling missing valuesCreate interactive visualizations using Matplotlib, Seaborn, and BokehRetrieve, process, and store data in a wide range of formatsUnderstand data preprocessing and feature engineering using pandas and scikit-learnPerform time series analysis and signal processing using sunspot cycle dataAnalyze textual data and image data to perform advanced analysisGet up to speed with parallel computing using DaskWho this book is for This book is for data analysts, business analysts, statisticians, and data scientists looking to learn how to use Python for data analysis. Students and academic faculties will also find this book useful for learning and teaching Python data analysis using a hands-on approach. A basic understanding of math and working knowledge of the Python programming language will help you get started with this book.