Esg Focused Branded Content Strategies Creating Sustainable Brand Value
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ESG-Focused Branded Content Strategies: Creating Sustainable Brand Value
Welcome to “ESG-Focused Branded Content Strategies: Creating Sustainable Brand Value” , a guide designed for those seeking to align the construction of a solid and relevant brand with the principles of sustainability, social responsibility and ethical governance. This book was created to provide you with a practical and updated approach capable of transforming your marketing strategy into a powerful force to positively impact the world while adding value to your brand. We live in an era in which the expectations of consumers, investors, and society as a whole have changed radically. More than quality products or services, people want to know what brands stand for, how they act, and what impact they have on the planet. Integrating ESG (Environmental, Social, and Governance) principles into content marketing is no longer a differentiator—it’s a necessity. However, transforming this need into practical action can seem like a complex challenge. This is where this book comes in to help you. Throughout these pages, you will find clear guidance and proven strategies for integrating sustainable and ethical practices into your marketing efforts, authentically and effectively. This book is not just a theoretical read. My goal is to facilitate your journey by providing insights that you can immediately apply to your reality. Each chapter is structured so that you can learn, reflect and, most importantly, act. What will you find in this book? Get ready for an immersion into concepts, techniques, and examples that connect ESG to branded content in innovative ways. In the first chapter, I will explain why ESG has become indispensable to the success of any modern marketing strategy. Then, we will move on to the fundamentals of ESG, showing how these three pillars can be translated into the context of brands. Throughout the book, we will explore topics such as: Planning and creating authentic narratives that reinforce ESG values; Engagement strategies with customers, investors and communities; Tools to measure the impact of your sustainable marketing initiatives; Inspiring success stories of brands that transformed ESG into a competitive advantage. What's more, this book will provide insights into how you can use data, storytelling and digital innovations to highlight your brand's commitment to the future of the planet and society. Why is this book different? I set out to write this material with the aim of summarizing the most relevant information about ESG in the world of content marketing. I don’t just want to inform you, but to offer a practical manual that will save you time and facilitate your decision-making. Here, you will find direct, up-to-date content written to meet the demands of marketing professionals, content strategists and business leaders who, like you, are committed to a more sustainable future. By the end of this book, you will have not only knowledge, but a clear plan to transform your marketing into a powerful tool for positive impact. Each chapter is designed to complement the previous one, creating a fluid and engaging journey. As you complete a topic, you will be naturally led to the next, delving even deeper into the world of ESG. Now, I invite you to start this journey with me. Let’s explore together how ESG can transform your content strategies, your brand, and the world around us. The first step starts now – and I promise you won’t regret it. Yours sincerely Reginaldo Osnildo
Brand Fusion
Author: Terry Smith
language: en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date: 2022-07-05
Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest Finalist in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
Proceedings of the International Conference on Business, Economics, Social Sciences, and Humanities - Economics, Business and Management Track (ICOBEST-EBM 2024)
This is an open access book. The International Conference on Business, Economics, Social Sciences, and Humanities (ICOBEST) is hosted annually by Universitas Komputer Indonesia (UNIKOM). ICOBEST aims to facilitate the exchange of knowledge and experiences among academia, researchers, and scholars, fostering optimism and revitalization within the scientific framework. ICOBEST provides a unique opportunity for participants to network, share ideas, and present their research findings to an international audience. Encouraging discussions on the latest innovations, emerging trends, and practical challenges in business, economics, social sciences, and humanities. This year, UNIKOM will held the conference in hybrid format, which means interested authors can participate in this conference either in-person or through online means.