Eric Knowles


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The Madasahatta Campaign


The Madasahatta Campaign

Author: Bob Cordery

language: en

Publisher: Lulu.com

Release Date: 2018-05-02


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Eric Knowles was one of the pioneers of British wargaming, and his recent death marks the passing of one more member of that small group that made British wargaming what it is today. This book is dedicated to his memory, and particularly the Madasahatta Campaign, the long-running First World War Colonial wargame campaign that he ran.

The Customer Loyalty Loop


The Customer Loyalty Loop

Author: Noah Fleming

language: en

Publisher: Red Wheel/Weiser

Release Date: 2016-11-21


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How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business’s customer experience by creating “buying loops” that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you. You will learn a wide variety of simple but powerfully effective strategies, such as: How to stop using gimmicks and trick promotions to encourage repeat business, and what to do instead that will keep your customers coming back for more. How to use the “Butler Secret” to achieve results superior to any marketing campaign or promotion you’ll ever dream up. Why providing the best customer service isn’t enough anymore, and what you must do instead if you want your business to keep growing in the 21st century. The “Bentley Strategy” that will immediately and dramatically increase customer loyalty to your business. And many more proven tactics and strategies.

The Portable Colonial Wargame


The Portable Colonial Wargame

Author: Bob Cordery

language: en

Publisher: Lulu.com

Release Date: 2020-03-24


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The author has been a confirmed colonial wargamer for over forty years, and took part in the famous Madasahatta Campaign that was run by the late Eric Knowles. This interest has grown over the years, and has finally resulting in the writing of this book. Please note that all the rules have been designed to be used with a gridded tabletop made up of squares or hexes. This book has fourteen chapters, two sets of rules, two exemplar battle reports, two appendices, a list of sources of inspiration, and over one hundred and ten illustrations.