Emotional Marketing Creating Ads That Connect And Convert
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Emotional Marketing: Creating Ads That Connect and Convert
Great marketing isn’t just about selling a product—it’s about creating a connection. Emotional Marketing: Creating Ads That Connect and Convert reveals the secret to capturing hearts, driving engagement, and building brand loyalty through the power of emotion. This guide dives deep into the psychology of consumer behavior, teaching you how to craft compelling ads that go beyond features and benefits to resonate with your audience on a deeper level. Whether you're an entrepreneur, marketer, or creative professional, this book equips you with the tools to create campaigns that inspire action and spark genuine connections. Inside, you’ll learn how to: Understand the emotional triggers that drive consumer decisions. Use storytelling to evoke empathy and strengthen your brand message. Design visuals, copy, and calls-to-action that tug at heartstrings. Tap into universal emotions like joy, fear, nostalgia, and hope to boost conversions. Analyze and refine your campaigns to ensure maximum emotional impact. Featuring real-world case studies from iconic brands and step-by-step strategies, Emotional Marketing is your roadmap to creating ads that don’t just capture attention—they capture hearts. If you’re ready to transform your marketing from ordinary to extraordinary and convert connections into customers, this book will show you how to make your brand unforgettable. Start creating ads that truly matter and convert like never before!
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The Marketing Power of Emotion
Author: John O'Shaughnessy
language: en
Publisher: Oxford University Press
Release Date: 2002-12-26
Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly, the worlds of business and marketing have long drawn on the power of emotion to influence consumer impulses and brand loyalty. Yet beyond the obvious emotions evoked by an inspirational Nike ad or an affecting Hallmark commercial lies an emotional universe that is less conspicuous, even transparent, yet no less influential. In this definitive work, two marketing experts provide a highly original, entertaining and anecdote-rich account of the marketing power of emotion. The primordial force behind motivation and persuasion, emotions enter into all decisions involving tradeoffs and are thus especially relevant to consumer decision-making. The Marketing Power of Emotion traces the manner in which companies rely on emotion to connect with consumers, develop new products, improve their strategic position, and increase brand recognition. Synthesizing key research in a variety of scientific fields, the authors cover the role of mood in persuasion; affect-driven consumer behavior; choice processes; associationism (how consumers develop positive and negative associations with a product); the importance of consistency; response prediction; and emotional response manipulation, among a host of other topics. Importantly, the centrality of emotion in developing brand loyalty is explored in depth. Essential reading for executives and middle management alike, as well as all students and scholars of consumer behavior, The Marketing Power of Emotion is the most authoritative statement yet on this critically important aspect of business strategy.