Emotion In The Design Process
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Emotional Design
Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Design for Emotion
"'Design for Emotion' introduces you to the why, what, when, where and how of designing emotional experiences. Learn how to increase user engagement, loyalty and satisfaction by incorporating emotion and personality into your designs. This isn't just another book on design theory--it's exceptionally practical. The applications of emotion in design are explored through extensive real world examples. This book will help you improve the design of products, interfaces and applications while enhancing learning and understanding. The book introduces the A.C.T. Model (Attract/Converse/Transact), a framework for creating designs that intentionally trigger emotional responses."--Publisher description.
Emotion in the Design Process
Manipulating the design process can be a stressful learning experience and it can be difficult to decide how to resolve design problems. This book explores and illustrates the close relationship between emotion and the design process by using new models and perspectives under the umbrella of ‘design and emotion’. This book reveals that a greater understanding of design and emotion can inspire design students to explore how emotion can affect their decision-making and design processes. It enables the reader to develop methods to control their emotions to make effective decisions and strengthen their ability to manipulate the design process. Emotion in the Design Process features a study that develops a design process model to make the decision-making processes more transparent. With a focus on the investigation of the ‘intrinsic factors’, this book features quantitative and qualitative research methods. Underpinned by deep-level research, the book outlines the strengths and limitations of the study and reveals the findings to create decision-making models where emotion is considered. Case studies are included to show the theories in practice. By reading this book, design students, who can be confused by the design process, will be able to grasp it and learn to regulate their emotions as a result whilst also producing better designers that can improve the overall quality and standard of the design industry. As such, this book will appeal most to students, researchers and academics in any field where design is a key task. It will also be of interest to anyone interested in Design and Emotion, Kansei Design and Engineering and Design and Technology.