Emerging Trends And Practices In The Sphere Of Commerce And Management
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Emerging Trends and Practices in the Sphere of Commerce and Management
Author: Dr.Punit Kumar Kanujiya,Hargun Sahni
language: en
Publisher: SHREE VINAYAK PUBLICATION
Release Date:
This Book is Addressing seventeen Articles related to a Study on Celebrity Endorsement and its Impact on Cunsumer Attitudes and Buying behavior with special reference north Chennai,Emerging Trends and Practices in the Sphere of Commerce and Management ,Corporate Socia Resonsibility as a measure of sustainability:A Literature review approach ,formative or Reflective Measurment Model Assesment ...... This edited Book is presented in very simple,lucid and logical format and its believed that this edited book wll be of great interest of concerned faculty members ,researchers,professonals Managers ,policy makersand anyone looking to gain a solid foundation to continue their learning of the dynamics of human resource.
The Palgrave Handbook of Consumerism Issues in the Apparel Industry
Author: Hans Rüdiger Kaufmann
language: en
Publisher: Springer Nature
Release Date: 2024-07-31
This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible Consumption and Production. The book presents a synthesis of mainstream and emerging thinking and studies on green, ethical, social and environmental issues. Currently, marketing practices place emphasis on sustainability and social responsibility. Although corporate strategies embrace this notion by claiming to be socially responsible and environmentally friendly, the truth is still debatable. In light of this, scholars and practitioners need to effectively and convincingly respond to consumer concerns on sustainability by adapting their business practices. Split into seven parts, the Handbook covers theoretical challenges on sustainable consumerism in the apparel industry, the influence of sustainable consumerism, conceptual frameworks and cross-cultural consumer behaviour, macro and micro issues, innovative trends, and communication. With discussion of pressing issues such as modern slavery, greenwashing, social media, luxury consumption and sustainable development, the book also illustrates the practical implications from a marketing and production point of view in this sector.
Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)
Author: Meena Rani Nimmagadda
language: en
Publisher: Springer Nature
Release Date: 2024-02-19
This is an open access book. About the ICRBSS-2023International Conference on Reinventing Business Practices, Start-ups, and Sustainability-Responsible Consumption and Production- ICRBSS 2023 brings together scholars, researchers, educators, and professionals from around the world to discuss the latest trends, challenges, and opportunities in the spheres of businesses, regulatory environment, consumer groups, advocacy agencies and the environment at large. The sub-theme of the conference this year- Responsible Consumption and Production is the 12th goal of the UN Sustainable Development Goals. The conference provides a platform for industry experts, policymakers, and the academic fraternity to share their experiences and insights. The sessions are designed to promote interaction among participants through keynote speaker sessions, panel discussions, presentations, and the like.