Elements Of Statistical Reasoning 2nd Edition With Spss Sv 15 0 Cd Rom Set

Elements of Statistical Reasoning 2nd Edition with SPSS SV 15. 0 CD-ROM Set

Destination Branding

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time. * Includes five completely new chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins. * A more global coverage with new case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place branding/promotion and its effects on the industry

The Essentials of Political Analysis

"Pollock and Edwards explain the nuts-and-bolts of research design and data analysis in a clear and concise style. The Essential of Political Analysis is an intuitive introduction to complex material, replete with examples from the political science literature that add relevance to statistical concepts. This text offers students an excellent balance between the technical and the practical." —Francis Neely, San Francisco State University Gain the skills you need to conduct political analysis and critically assess statistical research. In this Sixth Edition of The Essentials of Political Science, bestselling authors Philip H. Pollock III and Barry C. Edwards build students’ analytic abilities and develop their statistical reasoning with new data, fresh exercises, and accessible examples. This brief, accessible guide walks students through the essentials—measuring concepts, formulating and testing hypotheses, describing variables—while using key terms, chapter-opening objectives, over 80 tables and figures, and practical exercises to get them using and applying their new skills. Using SPSS, STATA or R? Discounted package deals available with Philip H. Pollock’s companion workbooks. . Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.