Ekuitas Merek Dan Advokasi Pelanggan Melalui Strategi Gamifikasi Dan Kualitas Pelayanan
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Ekuitas Merek dan Advokasi Pelanggan Melalui Strategi Gamifikasi dan Kualitas Pelayanan
Buku ini didesain untuk para pembaca yang menggeluti dunia usaha dan produk jasa penjualan untuk dapat menarik minat pelanggan, karena di era milenial saat ini pelanggan tidak hanya mengonsumsi produk atau jasa, tapi juga manfaat atau nilai yang didapat dalam sebuah merek. Ekuitas merek yang lebih tinggi membuat merek lebih bernilai. Dengan kata lain, semakin banyak sebuah merek dibeli di pa-sar, semakin besar pangsa pasarnya dan semakin besar pangsa pasar merek, maka semakin banyak pengetahuan tentang merek di pasar. Hal Ini merupakan sebuah siklus pembelian yang nyata terjadi
Aaker on Branding
Author: David Aaker
language: en
Publisher: Morgan James Publishing
Release Date: 2014-07-15
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Pharmaceutical Quality by Design
Author: Walkiria S. Schlindwein
language: en
Publisher: John Wiley & Sons
Release Date: 2018-03-19
A practical guide to Quality by Design for pharmaceutical product development Pharmaceutical Quality by Design: A Practical Approach outlines a new and proven approach to pharmaceutical product development which is now being rolled out across the pharmaceutical industry internationally. Written by experts in the field, the text explores the QbD approach to product development. This innovative approach is based on the application of product and process understanding underpinned by a systematic methodology which can enable pharmaceutical companies to ensure that quality is built into the product. Familiarity with Quality by Design is essential for scientists working in the pharmaceutical industry. The authors take a practical approach and put the focus on the industrial aspects of the new QbD approach to pharmaceutical product development and manufacturing. The text covers quality risk management tools and analysis, applications of QbD to analytical methods, regulatory aspects, quality systems and knowledge management. In addition, the book explores the development and manufacture of drug substance and product, design of experiments, the role of excipients, multivariate analysis, and include several examples of applications of QbD in actual practice. This important resource: Covers the essential information about Quality by Design (QbD) that is at the heart of modern pharmaceutical development Puts the focus on the industrial aspects of the new QbD approach Includes several illustrative examples of applications of QbD in practice Offers advanced specialist topics that can be systematically applied to industry Pharmaceutical Quality by Design offers a guide to the principles and application of Quality by Design (QbD), the holistic approach to manufacturing that offers a complete understanding of the manufacturing processes involved, in order to yield consistent and high quality products.